Blurbs & Pitches
a promo workshop for genre authors
- Format: available in lengths from one to six hours.
- Technical requirements: projector/screen if available.
Class Blurb:
Selling Your Story with Damon Suede
Does your marketing copy earn its keep? This one/two hour session tackles the wild, woolly world of pitches and explore the way a high concept premise can anchor a project before and during the writing process. We’ll drill down into the challenges of summarizing your story’s strongest selling point. We'll unpack the knack of crafting a clear hook, a free prize, and boiling a project into a logline that closes the sale, before and after publication.
Class Description:
Selling Your Story hits loglines and blurbs head-on with a hard look at the language of hooks and high concept. You'll learn to summarize any project with words that pack a punch and close the sale, before and after publication. Every attendee with leave with dynamic language that sells their stories via
- basic promo copy tools
- the utility fo a Pixar pitch to encapsulate action
- a customized logline kit
- blurb templates
Many authors loathe the process of pitching their projects, but with a few simple tools anyone can convey the heart of their story as a marketable package. Join screenwriter and novelist Damon Suede for an hands-on laboratory to cook up the promo copy that will close the sale and find the right readers.
Takeaways:
- marketing copy tricks, tips, and guidelines
- a Pixar pitch
- a pitch-and-query-friendly logline
- a customized blurb that conveys the emotions and hook of a project
- a value prop for your project(s)
Presentations:
- "Pitch Perfect" for the Crazy Scribes in Nashville, TN (March 2023)
- "Selling Your Story" at the PNWA Conference in Seattle, WA (September 2020)
- "Selling Your Story" at the Bristol Writing Workshop 2019 in Bristol, UK (November 2019)
- "Selling Your Story" master class for COFW-RWA, (November 2019)
- "Selling Your Story" for Calgary RWA (May 2019)
- "Selling Your Story" for SpaceCoast RWA (January 2019)
- "Blurb-gasmic" at Novelists Inc Conference/NINC in Tampa, FL (September 2018)
- "Selling Your Story" at Music City RWA in Nashville, TN (September 2018)
- "Selling Your Story" at Valley Forge Romance Writers in Bluebell, PA (September 2018)
- "Selling Your Story" for Long Island RWA in South Huntingdon, NY (September 2017)
- "Powerful Pitches" for Wisconsin RWA in Milwaukee, WI (April 2015)
- "Blurbs, Pitches, Hooks" for RT Boot Camp (May, 2013-2018)
Recommended reading:
-
Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger
-
Sell Your Story in A Single Sentence: Advice from the Front Lines of Hollywood by Lane Shefter Bishop
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Riveted: The Science of Why Jokes Make Us Laugh, Movies Make Us Cry, and Religion Makes Us Feel One with the Universe by Jim Davies
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Sell Your Book like Wildfire by Rob Eagar
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Hooked: How to Build Habit-Forming Products by Nir Eyal with Ryan Hoover
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Free Prize Inside: How to Make a Purple Cow by Seth Godin
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Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
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The Making of a Bestseller: Success Stories from Authors and the Editors, Agents, and Booksellers Behind Them by Brian Hill and Dee Power
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The Fortune Cookie Principle: the 20 keys to a great brand story… by Bernadette Jiwa
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Buyology: Truth and Lies About Why We Buy by Martin Lindstrom
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Crafting Titles: find a unique title that captures the essence of your novel and makes a lasting impression by Elizabeth Lyon
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Anatomy of a Premise Line by Jeff Lyons
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Discoverability: Help Readers Find You in Today's World of Publishing by Kristine Kathryn Rusch
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Making the Perfect Pitch: How To Catch a Literary Agent's Eye by Katharine Sands
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The Dreaded Synopsis by Elizabeth Sinclair
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Conquering Consumerspace: Marketing Strategies for a Branded World by Michael R. Solomon
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Make Art Make Money: Lessons from Jim Henson on Fueling Your Creative Career by Elizabeth Hyde Stevens
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The Writer's Guide to Amazing Book Blurbs by S.A. Soule
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Damon Suede & Heidi Cullinan, "Pitches & Queries"
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Your A Game: winning promo for genre fiction by Damon Suede & Heidi Cullinan
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Got High Concept? - The Key to Dynamic Fiction that Sells! Lori Wilde
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Blurb Your Enthusiasm: An A-Z of Literary Persuasion by Louise Willder
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High Concept: Movies and Marketing in Hollywood by Justin Wyatt
If you'd like to book
Damon to come present a workshop for your group or chapter,
just give a holler.